diff --git a/packages/system/dashboard/images/token-proxy/main.go b/packages/system/dashboard/images/token-proxy/main.go
index 3fb2ce7a7..caae63ec7 100644
--- a/packages/system/dashboard/images/token-proxy/main.go
+++ b/packages/system/dashboard/images/token-proxy/main.go
@@ -10,6 +10,7 @@ import (
 	"flag"
 	"fmt"
 	"html/template"
+	"io/fs"
 	"log"
 	"net/http"
 	"net/http/httputil"
@@ -37,6 +38,7 @@ var (
 	jwksURL                         string
 	saTokenPath                     string
 	saCACertPath                    string
+	brandingConfigPath              string
 )
 
 func init() {
@@ -51,6 +53,12 @@ func init() {
 	flag.StringVar(&jwksURL, "jwks-url", "https://kubernetes.default.svc/openid/v1/jwks", "JWKS URL for token verification")
 	flag.StringVar(&saTokenPath, "sa-token-path", "/var/run/secrets/kubernetes.io/serviceaccount/token", "Path to service account token")
 	flag.StringVar(&saCACertPath, "sa-ca-cert-path", "/var/run/secrets/kubernetes.io/serviceaccount/ca.crt", "Path to service account CA certificate")
+	// The dashboard branding lives in the cozy-dashboard-console-config
+	// ConfigMap, which the SPA reaches only through the authenticated kube-api.
+	// Mounting the same config.json here gives the pre-auth login page a source
+	// for the deployment's branding; an absent or unreadable file falls back to
+	// the unbranded page, so a cluster without branding renders as before.
+	flag.StringVar(&brandingConfigPath, "branding-config-path", "/etc/cozystack/branding/config.json", "Path to the dashboard branding config.json mounted from the console ConfigMap")
 }
 
 // newJWKCache builds the JWK cache used to verify Kubernetes-issued JWTs.
@@ -144,7 +152,7 @@ var loginTmpl = template.Must(template.New("login").Parse(`
 <html lang="en">
 <head>
 	<meta charset="UTF-8">
-	<title>Login</title>
+	<title>{{.Title}}</title>
 	<style>
 		body {
 			margin: 0;
@@ -163,6 +171,16 @@ var loginTmpl = template.Must(template.New("login").Parse(`
 			width: 400px;
 			text-align: center;
 		}
+		.logo {
+			max-width: 220px;
+			max-height: 72px;
+			margin-bottom: 1rem;
+		}
+		.brand {
+			margin: 0 0 1rem;
+			font-size: 1.3rem;
+			color: #333;
+		}
 		h2 {
 			margin-bottom: 1rem;
 			color: #333;
@@ -203,6 +221,8 @@ var loginTmpl = template.Must(template.New("login").Parse(`
 </head>
 <body>
 	<div class="card">
+		{{if .LogoSrc}}<img class="logo" src="{{.LogoSrc}}" alt="{{.Title}}" />{{end}}
+		{{if .Heading}}<h1 class="brand">{{.Heading}}</h1>{{end}}
 		<h2>Kubernetes API Token</h2>
 		{{if .Err}}<p class="error">{{.Err}}</p>{{end}}
 		<form method="POST" action="{{.Action}}">
@@ -213,6 +233,75 @@ var loginTmpl = template.Must(template.New("login").Parse(`
 </body>
 </html>`))
 
+// brandingConfig mirrors the subset of the dashboard console config.json that
+// the login page can render. Its JSON tags match the keys the SPA reads from
+// the cozy-dashboard-console-config ConfigMap, so operators set branding once.
+type brandingConfig struct {
+	TitleText string `json:"titleText"`
+	LogoText  string `json:"logoText"`
+	LogoSvg   string `json:"logoSvg"`
+}
+
+// loadBranding reads the mounted branding config.json. Any failure yields the
+// zero value, which newLoginData turns into the historical unbranded page
+// rather than a hard error. It is called per request so a ConfigMap edit is
+// picked up without restarting the pod — the gatekeeper Deployment carries no
+// checksum/config annotation, unlike the console.
+func loadBranding(path string) brandingConfig {
+	var b brandingConfig
+	if path == "" {
+		return b
+	}
+	data, err := os.ReadFile(path)
+	if err != nil {
+		// A missing file is the normal "no branding configured" case; anything
+		// else (a broken mount, permissions) is worth a line so it is visible.
+		if !errors.Is(err, fs.ErrNotExist) {
+			log.Printf("branding: cannot read %s: %v", path, err)
+		}
+		return b
+	}
+	if err := json.Unmarshal(data, &b); err != nil {
+		log.Printf("branding: ignoring invalid %s: %v", path, err)
+	}
+	return b
+}
+
+// loginData is the template model for loginTmpl.
+type loginData struct {
+	Action  string
+	Err     string
+	Title   string
+	Heading string
+	// LogoSrc is an <img> data: URI. logoSvg is already base64-encoded in the
+	// console config.json — the SPA's Logo.tsx drops it straight after the same
+	// prefix — so it is only prefixed here, never re-encoded. It is typed
+	// template.URL because html/template rewrites a data: URI in a src
+	// attribute to #ZgotmplZ otherwise; serving the SVG through an <img> keeps
+	// any embedded script inert rather than inlining it into the page.
+	LogoSrc template.URL
+}
+
+// logoDataURIPrefix is the only scheme LogoSrc ever carries; because LogoSrc is
+// template.URL (URL filtering off), the single construction site below must be
+// the only thing that ever assigns it.
+const logoDataURIPrefix = "data:image/svg+xml;base64,"
+
+func newLoginData(action, errMsg, brandingPath string) loginData {
+	d := loginData{Action: action, Err: errMsg, Title: "Login"}
+	b := loadBranding(brandingPath)
+	if b.TitleText != "" {
+		d.Title = b.TitleText
+	}
+	if b.LogoText != "" {
+		d.Heading = b.LogoText
+	}
+	if b.LogoSvg != "" {
+		d.LogoSrc = template.URL(logoDataURIPrefix + b.LogoSvg)
+	}
+	return d
+}
+
 /* ----------------------------- JWK cache -------------------------------- */
 
 var (
@@ -385,17 +474,11 @@ func main() {
 	http.HandleFunc(signIn, func(w http.ResponseWriter, r *http.Request) {
 		switch r.Method {
 		case http.MethodGet:
-			_ = loginTmpl.Execute(w, struct {
-				Action string
-				Err    string
-			}{Action: signIn})
+			_ = loginTmpl.Execute(w, newLoginData(signIn, "", brandingConfigPath))
 		case http.MethodPost:
 			token := strings.TrimSpace(r.FormValue("token"))
 			if token == "" {
-				_ = loginTmpl.Execute(w, struct {
-					Action string
-					Err    string
-				}{Action: signIn, Err: "Token required"})
+				_ = loginTmpl.Execute(w, newLoginData(signIn, "Token required", brandingConfigPath))
 				return
 			}
 
@@ -407,10 +490,7 @@ func main() {
 				if errors.Is(err, errJWKSNotReady) {
 					msg = "Service is starting, please retry in a moment"
 				}
-				_ = loginTmpl.Execute(w, struct {
-					Action string
-					Err    string
-				}{Action: signIn, Err: msg})
+				_ = loginTmpl.Execute(w, newLoginData(signIn, msg, brandingConfigPath))
 				return
 			}
 
diff --git a/packages/system/dashboard/images/token-proxy/main_test.go b/packages/system/dashboard/images/token-proxy/main_test.go
index a792f5061..7b1444862 100644
--- a/packages/system/dashboard/images/token-proxy/main_test.go
+++ b/packages/system/dashboard/images/token-proxy/main_test.go
@@ -1,6 +1,7 @@
 package main
 
 import (
+	"bytes"
 	"context"
 	"crypto/ecdsa"
 	"crypto/elliptic"
@@ -8,8 +9,11 @@ import (
 	"crypto/tls"
 	"crypto/x509"
 	"crypto/x509/pkix"
+	"encoding/base64"
+	"encoding/json"
 	"encoding/pem"
 	"errors"
+	"html/template"
 	"math/big"
 	"net/http"
 	"net/http/httptest"
@@ -405,3 +409,134 @@ func TestHealthzReady_ReportsCacheState(t *testing.T) {
 // the entire fix turns on this option, so a future upstream rename
 // surfaces as a build error here instead of a silent semantic change.
 var _ jwk.RegisterOption = jwk.WithWaitReady(false)
+
+// writeBranding writes a branding config.json to a temp dir, mirroring how the
+// cozy-dashboard-console-config ConfigMap is projected into the container.
+func writeBranding(t *testing.T, json string) string {
+	t.Helper()
+	p := filepath.Join(t.TempDir(), "config.json")
+	if err := os.WriteFile(p, []byte(json), 0o600); err != nil {
+		t.Fatalf("write branding: %v", err)
+	}
+	return p
+}
+
+// TestNewLoginData_DefaultsWithoutBranding pins the fallback: with no branding
+// file the login page keeps its historical unbranded shape (title "Login", no
+// logo, no brand heading). A missing file must never break sign-in.
+func TestNewLoginData_DefaultsWithoutBranding(t *testing.T) {
+	d := newLoginData("/oauth2/sign_in", "", filepath.Join(t.TempDir(), "absent.json"))
+	if d.Title != "Login" {
+		t.Errorf("Title = %q, want Login", d.Title)
+	}
+	if d.Heading != "" {
+		t.Errorf("Heading = %q, want empty", d.Heading)
+	}
+	if d.LogoSrc != "" {
+		t.Errorf("LogoSrc = %q, want empty", d.LogoSrc)
+	}
+}
+
+// TestNewLoginData_AppliesBranding proves the branding keys from the console
+// ConfigMap reach the login model: titleText -> <title>, logoText -> heading,
+// logoSvg -> an <img> data: URI.
+//
+// logoSvg in config.json is already base64 (the SPA's Logo.tsx consumes it
+// that way), so the value must be prefixed verbatim, never re-encoded. The
+// decode-back assertion is the contract: a second encoding would make the
+// payload decode to the base64 text instead of the original SVG, i.e. a broken
+// image on every cluster that configured a logo.
+func TestNewLoginData_AppliesBranding(t *testing.T) {
+	svg := "<svg xmlns=\"http://www.w3.org/2000/svg\"></svg>"
+	svgB64 := base64.StdEncoding.EncodeToString([]byte(svg))
+	p := writeBranding(t, `{"titleText":"Acme Cloud","logoText":"Acme","logoSvg":`+quoteJSON(svgB64)+`}`)
+	d := newLoginData("/oauth2/sign_in", "", p)
+	if d.Title != "Acme Cloud" {
+		t.Errorf("Title = %q, want Acme Cloud", d.Title)
+	}
+	if d.Heading != "Acme" {
+		t.Errorf("Heading = %q, want Acme", d.Heading)
+	}
+	want := template.URL("data:image/svg+xml;base64," + svgB64)
+	if d.LogoSrc != want {
+		t.Errorf("LogoSrc = %q, want %q (logoSvg must not be re-encoded)", d.LogoSrc, want)
+	}
+	// The data: prefix is mandatory because LogoSrc is template.URL: nothing
+	// without it may reach the field.
+	const prefix = "data:image/svg+xml;base64,"
+	if !strings.HasPrefix(string(d.LogoSrc), prefix) {
+		t.Fatalf("LogoSrc %q lacks the fixed %q prefix", d.LogoSrc, prefix)
+	}
+	decoded, err := base64.StdEncoding.DecodeString(strings.TrimPrefix(string(d.LogoSrc), prefix))
+	if err != nil {
+		t.Fatalf("payload is not valid base64: %v", err)
+	}
+	if string(decoded) != svg {
+		t.Errorf("payload decodes to %q, want the original SVG %q (double-encoded)", decoded, svg)
+	}
+}
+
+// TestNewLoginData_MalformedBrandingFallsBack proves a corrupt config.json
+// degrades to the unbranded page instead of erroring the handler.
+func TestNewLoginData_MalformedBrandingFallsBack(t *testing.T) {
+	p := writeBranding(t, `{not json`)
+	d := newLoginData("/oauth2/sign_in", "", p)
+	if d.Title != "Login" || d.Heading != "" || d.LogoSrc != "" {
+		t.Errorf("malformed branding leaked into %+v", d)
+	}
+}
+
+// TestLoginTemplate_RendersBranding executes the real template and asserts the
+// branded title, heading and logo data URI survive rendering — in particular
+// that html/template does not rewrite the data: URI to #ZgotmplZ, which would
+// silently blank the logo.
+func TestLoginTemplate_RendersBranding(t *testing.T) {
+	svg := "<svg xmlns=\"http://www.w3.org/2000/svg\"></svg>"
+	svgB64 := base64.StdEncoding.EncodeToString([]byte(svg))
+	p := writeBranding(t, `{"titleText":"Acme Cloud","logoText":"Acme","logoSvg":`+quoteJSON(svgB64)+`}`)
+	var buf bytes.Buffer
+	if err := loginTmpl.Execute(&buf, newLoginData("/oauth2/sign_in", "", p)); err != nil {
+		t.Fatalf("execute: %v", err)
+	}
+	out := buf.String()
+	if strings.Contains(out, "#ZgotmplZ") {
+		t.Fatal("logo data URI was sanitized to #ZgotmplZ")
+	}
+	// The SVG mime "+" renders as the HTML entity &#43; inside the attribute,
+	// which the browser decodes back to "+"; assert on the surviving prefix and
+	// the operator's base64 payload verbatim (re-encoding it would change it).
+	for _, want := range []string{
+		"<title>Acme Cloud</title>",
+		`class="brand">Acme</h1>`,
+		`src="data:image/svg`,
+		"base64," + svgB64,
+		"Kubernetes API Token",
+	} {
+		if !strings.Contains(out, want) {
+			t.Errorf("rendered page missing %q", want)
+		}
+	}
+}
+
+// TestLoginTemplate_RendersUnbranded pins the default page: title "Login", no
+// logo <img>, no brand heading.
+func TestLoginTemplate_RendersUnbranded(t *testing.T) {
+	var buf bytes.Buffer
+	if err := loginTmpl.Execute(&buf, newLoginData("/oauth2/sign_in", "", "")); err != nil {
+		t.Fatalf("execute: %v", err)
+	}
+	out := buf.String()
+	if !strings.Contains(out, "<title>Login</title>") {
+		t.Error("default page lost its <title>Login</title>")
+	}
+	if strings.Contains(out, "class=\"logo\"") || strings.Contains(out, "class=\"brand\"") {
+		t.Error("unbranded page rendered a logo or brand heading")
+	}
+}
+
+// quoteJSON returns s as a JSON string literal so an SVG with quotes embeds
+// cleanly into the test fixtures above.
+func quoteJSON(s string) string {
+	b, _ := json.Marshal(s)
+	return string(b)
+}
diff --git a/packages/system/dashboard/templates/gatekeeper.yaml b/packages/system/dashboard/templates/gatekeeper.yaml
index 11e194a39..dce5dcd84 100644
--- a/packages/system/dashboard/templates/gatekeeper.yaml
+++ b/packages/system/dashboard/templates/gatekeeper.yaml
@@ -180,6 +180,12 @@ spec:
             timeoutSeconds: 2
             successThreshold: 1
             failureThreshold: 3
+          # The branding config.json the SPA reads via the kube-api is mounted
+          # here so the pre-auth login page can render the same title and logo.
+          volumeMounts:
+            - name: branding
+              mountPath: /etc/cozystack/branding
+              readOnly: true
         {{- end }}
           ports:
             - name: proxy
@@ -206,3 +212,12 @@ spec:
               type: RuntimeDefault
           terminationMessagePath: /dev/termination-log
           terminationMessagePolicy: File
+        {{- if ne $oidcEnabled "true" }}
+      volumes:
+        # optional: the login page degrades to its unbranded default if the
+        # ConfigMap is missing, so a start-up dependency is not worth failing on.
+        - name: branding
+          configMap:
+            name: cozy-dashboard-console-config
+            optional: true
+        {{- end }}
diff --git a/packages/system/dashboard/tests/gatekeeper_test.yaml b/packages/system/dashboard/tests/gatekeeper_test.yaml
index 3f011128c..3b8efd7ed 100644
--- a/packages/system/dashboard/tests/gatekeeper_test.yaml
+++ b/packages/system/dashboard/tests/gatekeeper_test.yaml
@@ -50,6 +50,41 @@ tests:
       - equal:
           path: spec.template.spec.containers[0].ports[0].containerPort
           value: 8000
+      # The pre-auth login page reads its branding from the same
+      # cozy-dashboard-console-config ConfigMap the SPA consumes, mounted
+      # read-only. The volume is optional so a cluster without branding still
+      # starts and renders the historical unbranded page.
+      - equal:
+          path: spec.template.spec.containers[0].volumeMounts[0].name
+          value: branding
+      - equal:
+          path: spec.template.spec.containers[0].volumeMounts[0].mountPath
+          value: /etc/cozystack/branding
+      - equal:
+          path: spec.template.spec.containers[0].volumeMounts[0].readOnly
+          value: true
+      - contains:
+          path: spec.template.spec.volumes
+          content:
+            name: branding
+            configMap:
+              name: cozy-dashboard-console-config
+              optional: true
+
+  # The OIDC branch runs oauth2-proxy, whose login is served by Keycloak (already
+  # branded via the realm theme), so the branding ConfigMap must not be mounted
+  # there — pin its absence so a refactor that hoists the volume out of the
+  # non-OIDC guard is a test failure.
+  - it: oidc-enabled=true does not mount the branding config
+    set:
+      _cluster:
+        root-host: example.org
+        oidc-enabled: "true"
+    asserts:
+      - notExists:
+          path: spec.template.spec.volumes
+      - notExists:
+          path: spec.template.spec.containers[0].volumeMounts
 
   # authentication.oidc.enabled defaults to false while keycloakInternalUrl now
   # defaults to the in-cluster Service, so THIS pair — OIDC off, internal URL