diff --git a/apps/designer/app/designer/designer.tsx b/apps/designer/app/designer/designer.tsx
index 9405d0bf0d..9be7dbb5e3 100644
--- a/apps/designer/app/designer/designer.tsx
+++ b/apps/designer/app/designer/designer.tsx
@@ -32,6 +32,7 @@ import {
 import { usePublishShortcuts } from "./shared/shortcuts";
 import { type SyncStatus } from "~/shared/sync";
 import { useIsPreviewMode, useRootInstance } from "~/shared/nano-states";
+import { useSubscribeClientSetting } from "./shared/client-settings";
 
 export const links = () => {
   return [
@@ -177,6 +178,7 @@ export const Designer = ({ config, project }: DesignerProps) => {
   useSubscribeSelectedInstanceData();
   useSubscribeHoveredInstanceData();
   useSubscribeBreakpoints();
+  useSubscribeClientSetting();
   const [publish, publishRef] = usePublish();
   const [isPreviewMode] = useIsPreviewMode();
   const [isDragging, setIsDragging] = useIsDragging();
diff --git a/apps/designer/app/designer/features/topbar/menu/menu.tsx b/apps/designer/app/designer/features/topbar/menu/menu.tsx
index 20383b883a..98a08dea96 100644
--- a/apps/designer/app/designer/features/topbar/menu/menu.tsx
+++ b/apps/designer/app/designer/features/topbar/menu/menu.tsx
@@ -5,18 +5,26 @@ import {
   DropdownMenuContent,
   DropdownMenuItem,
   DropdownMenuTrigger,
+  DropdownMenuTriggerItem,
+  DropdownMenuCheckboxItem,
   DropdownMenuArrow,
   DropdownMenuSeparator,
   IconButton,
   Box,
 } from "~/shared/design-system";
-import { HamburgerMenuIcon } from "~/shared/icons";
+import { HamburgerMenuIcon, ChevronRightIcon } from "~/shared/icons";
 import type { Config } from "~/config";
 import { ShortcutHint } from "./shortcut-hint";
 import {
   useIsShareDialogOpen,
   useIsPublishDialogOpen,
 } from "~/designer/shared/nano-states";
+import { isFeatureEnabled } from "~/shared/feature-flags";
+import {
+  getThemeSetting,
+  setThemeSetting,
+  type ThemeSetting,
+} from "~/shared/theme";
 
 const menuItemCss = {
   display: "flex",
@@ -26,6 +34,41 @@ const menuItemCss = {
   minWidth: 140,
 };
 
+const ThemeMenuItem = () => {
+  if (isFeatureEnabled("theme") === false) return null;
+  const currentSetting = getThemeSetting();
+  const labels: Record<ThemeSetting, string> = {
+    light: "Light",
+    dark: "Dark",
+    system: "System theme",
+  };
+
+  const settings = Object.keys(labels) as Array<ThemeSetting>;
+
+  return (
+    <DropdownMenu>
+      <DropdownMenuTriggerItem>
+        Theme
+        <ChevronRightIcon />
+      </DropdownMenuTriggerItem>
+      <DropdownMenuContent>
+        {settings.map((setting) => (
+          <DropdownMenuCheckboxItem
+            key={setting}
+            checked={currentSetting === setting}
+            css={menuItemCss}
+            onSelect={() => {
+              setThemeSetting(setting);
+            }}
+          >
+            {labels[setting]}
+          </DropdownMenuCheckboxItem>
+        ))}
+      </DropdownMenuContent>
+    </DropdownMenu>
+  );
+};
+
 type MenuProps = {
   config: Config;
   publish: Publish;
@@ -163,6 +206,7 @@ export const Menu = ({ config, publish }: MenuProps) => {
           <ShortcutHint value={["cmd", "-"]} />
         </DropdownMenuItem>
         <DropdownMenuSeparator />
+        <ThemeMenuItem />
         <DropdownMenuItem
           css={menuItemCss}
           onSelect={() => {
diff --git a/apps/designer/app/designer/features/workspace/canvas-tools/outline/label.tsx b/apps/designer/app/designer/features/workspace/canvas-tools/outline/label.tsx
index b05b80a5bf..5df30b9c7c 100644
--- a/apps/designer/app/designer/features/workspace/canvas-tools/outline/label.tsx
+++ b/apps/designer/app/designer/features/workspace/canvas-tools/outline/label.tsx
@@ -50,7 +50,6 @@ const LabelContainer = styled(
     minWidth: "$6",
     whiteSpace: "nowrap",
     backgroundColor: "$blue9",
-    pointerEvents: "auto",
   },
   {
     variants: {
diff --git a/apps/designer/app/designer/shared/client-settings/index.ts b/apps/designer/app/designer/shared/client-settings/index.ts
new file mode 100644
index 0000000000..dcf101b0c6
--- /dev/null
+++ b/apps/designer/app/designer/shared/client-settings/index.ts
@@ -0,0 +1 @@
+export * from "./settings";
diff --git a/apps/designer/app/designer/shared/client-settings/settings.ts b/apps/designer/app/designer/shared/client-settings/settings.ts
new file mode 100644
index 0000000000..7c93a8fdc4
--- /dev/null
+++ b/apps/designer/app/designer/shared/client-settings/settings.ts
@@ -0,0 +1,66 @@
+import { useSubscribe } from "@webstudio-is/sdk";
+import { sentryException } from "~/shared/sentry";
+import * as values from "./values";
+
+type Name = keyof typeof values;
+type Value = typeof values[Name]["values"][number];
+type Settings = Partial<Record<Name, Value>>;
+
+const namespace = "__webstudio_user_settings__";
+
+const read = (): Settings => {
+  let settingsString;
+  try {
+    settingsString = localStorage.getItem(namespace);
+  } catch (_error) {
+    // We don't need to handle this one.
+  }
+
+  if (settingsString == null) return {};
+
+  try {
+    return JSON.parse(settingsString);
+  } catch (error) {
+    if (error instanceof Error) {
+      sentryException({
+        message: "Bad user settings in local storage",
+        extra: {
+          error: error.message,
+        },
+      });
+    }
+  }
+  return {};
+};
+
+const write = (settings: Settings) => {
+  localStorage.setItem(namespace, JSON.stringify(settings));
+};
+
+/**
+ * Get a value from local storage or a default.
+ */
+export const getSetting = (name: Name) => {
+  const settings = read();
+  const validValues = values[name].values;
+  const value = settings[name];
+  const isValidValue = value !== undefined && validValues.includes(value);
+  if (isValidValue) return value;
+  return values[name].defaultValue;
+};
+
+export const setSetting = (name: Name, value: Value) => {
+  const settings = read();
+  const validValues = values[name].values;
+  const isValidValue = validValues.includes(value);
+  if (isValidValue) write({ ...settings, [name]: value });
+};
+
+export const useSubscribeClientSetting = () => {
+  useSubscribe<"setClientSetting", { name: Name; value: Value }>(
+    "setClientSetting",
+    (payload) => {
+      setSetting(payload.name, payload.value);
+    }
+  );
+};
diff --git a/apps/designer/app/designer/shared/client-settings/values.ts b/apps/designer/app/designer/shared/client-settings/values.ts
new file mode 100644
index 0000000000..4862f44df8
--- /dev/null
+++ b/apps/designer/app/designer/shared/client-settings/values.ts
@@ -0,0 +1,5 @@
+// @todo delete example once we have other values
+export const example = {
+  defaultValue: "example",
+  values: ["one", "two", "three"],
+} as const;
diff --git a/apps/designer/app/entry.server.tsx b/apps/designer/app/entry.server.tsx
index 7ee8c468dd..05a2120187 100644
--- a/apps/designer/app/entry.server.tsx
+++ b/apps/designer/app/entry.server.tsx
@@ -23,6 +23,7 @@ export default function handleRequest(
   markup = insertCriticalCss(markup, request.url);
 
   responseHeaders.set("Content-Type", "text/html");
+  responseHeaders.set("Accept-CH", "Sec-CH-Prefers-Color-Scheme");
 
   return new Response("<!DOCTYPE html>" + markup, {
     status: responseStatusCode,
diff --git a/apps/designer/app/routes/dashboard.tsx b/apps/designer/app/routes/dashboard.tsx
index 936c0f8323..20bd4e9ce0 100644
--- a/apps/designer/app/routes/dashboard.tsx
+++ b/apps/designer/app/routes/dashboard.tsx
@@ -1,10 +1,14 @@
 import type { LoaderFunction, MetaFunction } from "@remix-run/node";
 import { Designer } from "~/shared/documents/designer";
 import env from "~/env.server";
+import { getThemeData } from "~/shared/theme";
 
-export const loader: LoaderFunction = () => ({
-  env,
-});
+export const loader: LoaderFunction = async ({ request }) => {
+  return {
+    env,
+    theme: await getThemeData(request),
+  };
+};
 
 export const meta: MetaFunction = () => {
   return { title: "Webstudio Dashboard" };
diff --git a/apps/designer/app/routes/designer.tsx b/apps/designer/app/routes/designer.tsx
index 932f3a8cac..7097e1b5cf 100644
--- a/apps/designer/app/routes/designer.tsx
+++ b/apps/designer/app/routes/designer.tsx
@@ -1,10 +1,14 @@
 import type { LoaderFunction, MetaFunction } from "@remix-run/node";
 import { Designer } from "~/shared/documents/designer";
 import env from "~/env.server";
+import { getThemeData } from "~/shared/theme";
 
-export const loader: LoaderFunction = () => ({
-  env,
-});
+export const loader: LoaderFunction = async ({ request }) => {
+  return {
+    env,
+    theme: await getThemeData(request),
+  };
+};
 
 export const meta: MetaFunction = () => {
   return { title: "Webstudio" };
diff --git a/apps/designer/app/routes/designer/$id.tsx b/apps/designer/app/routes/designer/$id.tsx
index 3babd37a9a..e76fddaf30 100644
--- a/apps/designer/app/routes/designer/$id.tsx
+++ b/apps/designer/app/routes/designer/$id.tsx
@@ -1,13 +1,18 @@
 import { useLoaderData } from "@remix-run/react";
-import type { LoaderFunction } from "@remix-run/node";
+import { LoaderFunction, redirect } from "@remix-run/node";
 import type { Project } from "@webstudio-is/sdk";
 import { Designer, links } from "~/designer";
 import * as db from "~/shared/db";
 import config from "~/config";
 import env from "~/env.server";
+import { authenticator } from "~/services/auth.server";
 export { links };
 
-export const loader: LoaderFunction = async ({ params }) => {
+export const loader: LoaderFunction = async ({ request, params }) => {
+  const user = await authenticator.isAuthenticated(request);
+  if (!user) {
+    return redirect(config.loginPath);
+  }
   if (params.id === undefined) throw new Error("Project id undefined");
   const project = await db.project.loadById(params.id);
   if (project === null) {
diff --git a/apps/designer/app/routes/login.tsx b/apps/designer/app/routes/login.tsx
index 2c24216657..99d9febb01 100644
--- a/apps/designer/app/routes/login.tsx
+++ b/apps/designer/app/routes/login.tsx
@@ -1,10 +1,14 @@
 import { LoaderFunction, MetaFunction } from "@remix-run/node";
 import { Designer } from "~/shared/documents/designer";
 import env from "~/env.server";
+import { getThemeData } from "~/shared/theme";
 
-export const loader: LoaderFunction = () => ({
-  env,
-});
+export const loader: LoaderFunction = async ({ request }) => {
+  return {
+    env,
+    theme: await getThemeData(request),
+  };
+};
 
 export const meta: MetaFunction = () => {
   return { title: "Webstudio Login" };
diff --git a/apps/designer/app/routes/rest/theme.$setting.ts b/apps/designer/app/routes/rest/theme.$setting.ts
new file mode 100644
index 0000000000..eae98b218b
--- /dev/null
+++ b/apps/designer/app/routes/rest/theme.$setting.ts
@@ -0,0 +1,10 @@
+import { json, type LoaderFunction } from "@remix-run/node";
+import { themeCookieParser } from "~/shared/theme";
+
+export const loader: LoaderFunction = async ({ params }) => {
+  const { setting } = params;
+  const headers = {
+    "Set-Cookie": await themeCookieParser.serialize(setting),
+  };
+  return json({ setting }, { headers });
+};
diff --git a/apps/designer/app/shared/design-system/components/dropdown-menu.tsx b/apps/designer/app/shared/design-system/components/dropdown-menu.tsx
index 458e3975bc..6e5b38d3c1 100644
--- a/apps/designer/app/shared/design-system/components/dropdown-menu.tsx
+++ b/apps/designer/app/shared/design-system/components/dropdown-menu.tsx
@@ -12,6 +12,12 @@ export const DropdownMenuArrow = styled(DropdownMenuPrimitive.Arrow, {
   fill: "$panel",
 });
 export const DropdownMenuTrigger = DropdownMenuPrimitive.Trigger;
+
+export const DropdownMenuTriggerItem = styled(
+  DropdownMenuPrimitive.TriggerItem,
+  itemCss
+);
+
 export const DropdownMenuContent = styled(
   DropdownMenuPrimitive.Content,
   menuCss,
diff --git a/apps/designer/app/shared/design-system/stitches.config.ts b/apps/designer/app/shared/design-system/stitches.config.ts
index 3d8a0e3dc0..9f5d9140fa 100644
--- a/apps/designer/app/shared/design-system/stitches.config.ts
+++ b/apps/designer/app/shared/design-system/stitches.config.ts
@@ -433,7 +433,7 @@ export const {
 
 export type CSS = Stitches.CSS<typeof config>;
 
-export const darkTheme = createTheme("dark-theme", {
+export const darkTheme = createTheme({
   colors: {
     ...grayDark,
     ...mauveDark,
diff --git a/apps/designer/app/shared/documents/designer.tsx b/apps/designer/app/shared/documents/designer.tsx
index 95605b1931..859680748d 100644
--- a/apps/designer/app/shared/documents/designer.tsx
+++ b/apps/designer/app/shared/documents/designer.tsx
@@ -1,10 +1,12 @@
 import { Links, LiveReload, Meta, Outlet, Scripts } from "@remix-run/react";
 import { CriticalCss } from "@webstudio-is/sdk";
 import { Env } from "~/shared/env";
+import { useThemeProps } from "~/shared/theme";
 
 export const Designer = () => {
+  const themeProps = useThemeProps();
   return (
-    <html lang="en">
+    <html lang="en" {...themeProps}>
       <head>
         <meta charSet="utf-8" />
         <meta name="viewport" content="width=device-width,initial-scale=1" />
diff --git a/apps/designer/app/shared/feature-flags/feature.ts b/apps/designer/app/shared/feature-flags/feature.ts
index c000c73826..185e07aabb 100644
--- a/apps/designer/app/shared/feature-flags/feature.ts
+++ b/apps/designer/app/shared/feature-flags/feature.ts
@@ -28,5 +28,7 @@ export const isFeatureEnabled = (name: Name): boolean => {
   const defaultValue = flags[name];
   const envValue = parse(env.FEATURE).includes(name);
   const localValue = readLocal().includes(name);
-  return localValue ?? envValue ?? defaultValue;
+  // Any source can enable feature, first `true` value will result in enabling a feature.
+  // This also means you can't disable a feature if its already enabled in default value.
+  return localValue || envValue || defaultValue;
 };
diff --git a/apps/designer/app/shared/theme/index.ts b/apps/designer/app/shared/theme/index.ts
new file mode 100644
index 0000000000..b47713ebdd
--- /dev/null
+++ b/apps/designer/app/shared/theme/index.ts
@@ -0,0 +1,6 @@
+// This article explains the foundation of the technique we are using
+// https://rossmoody.com/writing/remix-stitches
+
+export * from "./theme";
+export * from "./theme.server";
+export type { ThemeSetting } from "./types";
diff --git a/apps/designer/app/shared/theme/theme.server.ts b/apps/designer/app/shared/theme/theme.server.ts
new file mode 100644
index 0000000000..8252b8b984
--- /dev/null
+++ b/apps/designer/app/shared/theme/theme.server.ts
@@ -0,0 +1,16 @@
+import { createCookie } from "@remix-run/node";
+import type { ColorScheme, ThemeSetting } from "./types";
+
+const cookieNamespace = "theme";
+
+export const themeCookieParser = createCookie(cookieNamespace);
+
+export const getThemeData = async (
+  request: Request
+): Promise<{ system?: ColorScheme; setting?: ThemeSetting }> => {
+  const system = (request.headers.get("Sec-CH-Prefers-Color-Scheme") ??
+    undefined) as ColorScheme | undefined;
+  const setting: ThemeSetting =
+    (await themeCookieParser.parse(request.headers.get("Cookie"))) ?? undefined;
+  return { system, setting };
+};
diff --git a/apps/designer/app/shared/theme/theme.ts b/apps/designer/app/shared/theme/theme.ts
new file mode 100644
index 0000000000..5771192ef3
--- /dev/null
+++ b/apps/designer/app/shared/theme/theme.ts
@@ -0,0 +1,84 @@
+import { useLoaderData } from "@remix-run/react";
+import { darkTheme } from "~/shared/design-system";
+import type { ColorScheme, ThemeSetting } from "./types";
+
+// User selected theme setting.
+let setting: ThemeSetting = "dark";
+// Current systeme theme.
+let system: ColorScheme;
+
+/**
+ * Subscribes color scheme change event and rerenders
+ */
+const subscribeSystemTheme = () => {
+  if (typeof matchMedia === "undefined") return;
+  const query = matchMedia("(prefers-color-scheme: light)");
+  const queryColorScheme = (query: MediaQueryList | MediaQueryListEvent) =>
+    query.matches ? "light" : "dark";
+
+  system = queryColorScheme(query);
+
+  query.addEventListener("change", (queryEvent) => {
+    system = queryColorScheme(queryEvent);
+    renderThemeProps();
+  });
+};
+
+subscribeSystemTheme();
+
+// @todo todo switch to light by default once ready
+const defaultTheme = "dark";
+
+/**
+ * Logic we use to decide depending on user setting which color scheme to use.
+ */
+const getColorScheme = (): ColorScheme => {
+  if (setting === "system") {
+    return system || defaultTheme;
+  }
+  return setting || defaultTheme;
+};
+
+/**
+ * When switching theme we need to apply the class/style manually.
+ */
+const renderThemeProps = () => {
+  const theme = getColorScheme();
+  const root = document.documentElement;
+  theme === "dark"
+    ? root.classList.add(darkTheme.className)
+    : root.classList.remove(darkTheme.className);
+  root.style.colorScheme = theme;
+  root.dataset.theme = theme;
+};
+
+/**
+ * Apply immediately and set the cookie on the server.
+ */
+export const setThemeSetting = (nextSetting: ThemeSetting) => {
+  setting = nextSetting;
+  renderThemeProps();
+  fetch(`/rest/theme/${setting}`);
+};
+
+/**
+ * Returns the class and style to applied to some root node serverside and during hydration.
+ */
+export const useThemeProps = () => {
+  const data = useLoaderData();
+  if (data.theme.setting) setting = data.theme.setting;
+  if (data.theme.system) system = data.theme.system;
+  const theme = getColorScheme();
+  return {
+    className: theme === "dark" ? darkTheme.className : undefined,
+    style: { colorScheme: theme },
+    "data-theme": theme,
+  };
+};
+
+/**
+ * Currently selected by user theme setting.
+ */
+export const getThemeSetting = (): ThemeSetting => {
+  return setting;
+};
diff --git a/apps/designer/app/shared/theme/types.ts b/apps/designer/app/shared/theme/types.ts
new file mode 100644
index 0000000000..30553c6b07
--- /dev/null
+++ b/apps/designer/app/shared/theme/types.ts
@@ -0,0 +1,2 @@
+export type ColorScheme = "dark" | "light";
+export type ThemeSetting = ColorScheme | "system";