diff --git a/.gitignore b/.gitignore
index 6391b4dd9c..b74e9a335a 100644
--- a/.gitignore
+++ b/.gitignore
@@ -40,3 +40,4 @@ yarn-error.log*
 /data
 *.db
 *.db-journal
+uploads
diff --git a/apps/designer/.env.example b/apps/designer/.env.example
index 346a8f74da..0c377438b8 100644
--- a/apps/designer/.env.example
+++ b/apps/designer/.env.example
@@ -2,4 +2,8 @@ DATABASE_URL=postgresql://user:pass@localhost/webstudio
 AUTH_SECRET="# Linux: `openssl rand -hex 32` or go to https://generate-secret.now.sh/32"
 GH_CLIENT_SECRET=
 GH_CLIENT_ID=
-DEV_LOGIN=true
\ No newline at end of file
+DEV_LOGIN=true
+
+
+# relative to the public directory
+FILE_UPLOAD_PATH="uploads"
\ No newline at end of file
diff --git a/apps/designer/app/config.ts b/apps/designer/app/config.ts
index 7bc8840d93..4ceb4e50d7 100644
--- a/apps/designer/app/config.ts
+++ b/apps/designer/app/config.ts
@@ -8,6 +8,8 @@ const config = {
   googleCallbackPath: "/google/callback",
   githubCallbackPath: "/github/callback",
   authPath: "/auth",
+
+  defaultUploadPath: "uploads",
 };
 export default config;
 export type Config = typeof config;
diff --git a/apps/designer/app/designer/designer.tsx b/apps/designer/app/designer/designer.tsx
index d7f6d4cd54..253dcfac76 100644
--- a/apps/designer/app/designer/designer.tsx
+++ b/apps/designer/app/designer/designer.tsx
@@ -3,6 +3,7 @@ import { DndProvider } from "react-dnd";
 import { TouchBackend } from "react-dnd-touch-backend";
 import {
   type Project,
+  type Asset,
   useSubscribe,
   usePublish,
 } from "@webstudio-is/react-sdk";
@@ -176,9 +177,10 @@ const dndOptions = { enableMouseEvents: true };
 type DesignerProps = {
   config: Config;
   project: Project;
+  assets: Array<Asset>;
 };
 
-export const Designer = ({ config, project }: DesignerProps) => {
+export const Designer = ({ config, project, assets }: DesignerProps) => {
   useSubscribeSyncStatus();
   useSubscribeRootInstance();
   useSubscribeSelectedInstanceData();
@@ -225,7 +227,11 @@ export const Designer = ({ config, project }: DesignerProps) => {
           </Workspace>
         </Main>
         <SidePanel gridArea="sidebar" isPreviewMode={isPreviewMode}>
-          <SidebarLeft onDragChange={setIsDragging} publish={publish} />
+          <SidebarLeft
+            assets={assets}
+            onDragChange={setIsDragging}
+            publish={publish}
+          />
         </SidePanel>
         <SidePanel
           gridArea="inspector"
diff --git a/apps/designer/app/designer/features/sidebar-left/panels/image-upload.tsx b/apps/designer/app/designer/features/sidebar-left/panels/image-upload.tsx
new file mode 100644
index 0000000000..6214ae4933
--- /dev/null
+++ b/apps/designer/app/designer/features/sidebar-left/panels/image-upload.tsx
@@ -0,0 +1,55 @@
+import { ImageIcon } from "~/shared/icons";
+import { Button, Flex, Grid, Heading } from "~/shared/design-system";
+import { useRef } from "react";
+import { Form } from "@remix-run/react";
+import { type Asset } from "@webstudio-is/react-sdk";
+import { Image } from "~/shared/design-system/components/image";
+
+export const TabContent = ({ assets }: { assets: Array<Asset> }) => {
+  const inputRef = useRef<HTMLInputElement | null>(null);
+  const submitButtonRef = useRef<HTMLButtonElement | null>(null);
+
+  const onChange = () => {
+    if (submitButtonRef.current) {
+      submitButtonRef.current.click();
+    }
+  };
+
+  return (
+    <Flex gap="3" direction="column" css={{ padding: "$1" }}>
+      <Flex justify="between">
+        <Heading>Assets</Heading>
+        <Form method="post" encType="multipart/form-data">
+          <input
+            accept="image/*"
+            type="file"
+            name="image"
+            multiple
+            ref={inputRef}
+            onChange={onChange}
+            style={{ display: "none" }}
+          />
+          <button
+            ref={submitButtonRef}
+            type="submit"
+            style={{ display: "none" }}
+          />
+          <Button onClick={() => inputRef?.current?.click()}>
+            Upload Image
+          </Button>
+        </Form>
+      </Flex>
+      <Grid columns={2} gap={2}>
+        {assets.map((asset) => (
+          <Image
+            key={asset.id}
+            src={asset.path}
+            alt={asset.alt || asset.name}
+          />
+        ))}
+      </Grid>
+    </Flex>
+  );
+};
+
+export const icon = <ImageIcon />;
diff --git a/apps/designer/app/designer/features/sidebar-left/panels/index.ts b/apps/designer/app/designer/features/sidebar-left/panels/index.ts
index 589445e67f..8b7896fe93 100644
--- a/apps/designer/app/designer/features/sidebar-left/panels/index.ts
+++ b/apps/designer/app/designer/features/sidebar-left/panels/index.ts
@@ -1,2 +1,5 @@
-export * as components from "./components";
-export * as tree from "./tree";
+import * as components from "./components";
+import * as tree from "./tree";
+import * as imageUpload from "./image-upload";
+
+export const panels = { components, tree, imageUpload } as const;
diff --git a/apps/designer/app/designer/features/sidebar-left/sidebar-left.tsx b/apps/designer/app/designer/features/sidebar-left/sidebar-left.tsx
index ab9de19a47..34341be7c7 100644
--- a/apps/designer/app/designer/features/sidebar-left/sidebar-left.tsx
+++ b/apps/designer/app/designer/features/sidebar-left/sidebar-left.tsx
@@ -1,5 +1,9 @@
 import { useState, useCallback } from "react";
-import { useSubscribe, type Publish } from "@webstudio-is/react-sdk";
+import {
+  useSubscribe,
+  type Publish,
+  type Asset,
+} from "@webstudio-is/react-sdk";
 import {
   Box,
   SidebarTabs,
@@ -8,8 +12,9 @@ import {
   SidebarTabsTrigger,
 } from "~/shared/design-system";
 import { useSelectedInstanceData } from "../../shared/nano-states";
-import * as panels from "./panels";
+import { panels } from "./panels";
 import type { TabName } from "./types";
+import { isFeatureEnabled } from "~/shared/feature-flags";
 
 const sidebarTabsContentStyle = {
   position: "absolute",
@@ -26,9 +31,14 @@ const none = { TabContent: () => null };
 type SidebarLeftProps = {
   onDragChange: (isDragging: boolean) => void;
   publish: Publish;
+  assets: Array<Asset>;
 };
 
-export const SidebarLeft = ({ onDragChange, publish }: SidebarLeftProps) => {
+export const SidebarLeft = ({
+  onDragChange,
+  publish,
+  assets,
+}: SidebarLeftProps) => {
   const [selectedInstanceData] = useSelectedInstanceData();
   const [activeTab, setActiveTab] = useState<TabName>("none");
   const [isDragging, setIsDragging] = useState(false);
@@ -55,11 +65,17 @@ export const SidebarLeft = ({ onDragChange, publish }: SidebarLeftProps) => {
     [onDragChange]
   );
 
+  const enabledPanels = (
+    isFeatureEnabled("assets")
+      ? Object.keys(panels)
+      : Object.keys(panels).filter((panel) => panel !== "imageUpload")
+  ) as Array<TabName>;
+
   return (
     <Box css={{ position: "relative", zIndex: 1 }}>
       <SidebarTabs activationMode="manual" value={activeTab}>
         <SidebarTabsList>
-          {(Object.keys(panels) as Array<TabName>).map((tabName: TabName) => (
+          {enabledPanels.map((tabName: TabName) => (
             <SidebarTabsTrigger
               aria-label={tabName}
               key={tabName}
@@ -83,6 +99,7 @@ export const SidebarLeft = ({ onDragChange, publish }: SidebarLeftProps) => {
           }}
         >
           <TabContent
+            assets={assets}
             selectedInstanceData={selectedInstanceData}
             publish={publish}
             onSetActiveTab={setActiveTab}
diff --git a/apps/designer/app/designer/features/sidebar-left/types.ts b/apps/designer/app/designer/features/sidebar-left/types.ts
index 5e780a2db0..4603d31968 100644
--- a/apps/designer/app/designer/features/sidebar-left/types.ts
+++ b/apps/designer/app/designer/features/sidebar-left/types.ts
@@ -1,3 +1,14 @@
-import * as tabs from "./panels";
+import { panels } from "./panels";
+import { z } from "zod";
 
-export type TabName = keyof typeof tabs | "none";
+export type TabName = keyof typeof panels | "none";
+
+const SingleImageInUpload = z.object({
+  name: z.string(),
+  type: z.string(),
+});
+
+export const ImagesUpload = z.array(SingleImageInUpload);
+
+export type ImagesUpload = z.infer<typeof ImagesUpload>;
+export type SingleImageInUpload = z.infer<typeof SingleImageInUpload>;
diff --git a/apps/designer/app/env.server.ts b/apps/designer/app/env.server.ts
index 7040eecefb..47aacbc299 100644
--- a/apps/designer/app/env.server.ts
+++ b/apps/designer/app/env.server.ts
@@ -4,7 +4,7 @@ const env = {
   SENTRY_DSN: process.env.SENTRY_DSN,
   VERCEL_ENV: process.env.VERCEL_ENV,
   DEBUG: process.env.DEBUG,
-  FEATURE: process.env.FEATURE,
+  FEATURES: process.env.FEATURES,
 } as const;
 
 export default env;
diff --git a/apps/designer/app/routes/designer/$id.tsx b/apps/designer/app/routes/designer/$id.tsx
index f90a448e80..9e50b90c23 100644
--- a/apps/designer/app/routes/designer/$id.tsx
+++ b/apps/designer/app/routes/designer/$id.tsx
@@ -1,30 +1,81 @@
 import { useLoaderData } from "@remix-run/react";
-import { LoaderFunction } from "@remix-run/node";
-import type { Project } from "@webstudio-is/react-sdk";
+import path from "path";
+import {
+  ActionFunction,
+  LoaderFunction,
+  unstable_createFileUploadHandler,
+  unstable_parseMultipartFormData,
+} from "@remix-run/node";
+import type { Project, Asset } from "@webstudio-is/react-sdk";
 import { Designer, links } from "~/designer";
 import * as db from "~/shared/db";
 import config from "~/config";
 import env from "~/env.server";
+import { ImagesUpload } from "~/designer/features/sidebar-left/types";
+
 export { links };
 
 export const loader: LoaderFunction = async ({ params }) => {
   if (params.id === undefined) throw new Error("Project id undefined");
   const project = await db.project.loadById(params.id);
+  const assets = await db.assets.loadByProject(params.id);
   if (project === null) {
     return { errors: `Project "${params.id}" not found` };
   }
-  return { config, project, env };
+  return { config, assets, project, env };
 };
 
 type Data = {
   config: typeof config;
   project: Project;
+  assets: Asset[];
 };
 
 type Error = {
   errors: "string";
 };
 
+export const action: ActionFunction = async ({ request, params }) => {
+  if (params.id === undefined) throw new Error("Project id undefined");
+
+  const uploads = path.join(__dirname, "../public");
+  const folderInPublic =
+    process.env.FILE_UPLOAD_PATH || config.defaultUploadPath;
+  const directory = path.join(uploads, folderInPublic);
+
+  try {
+    const formData = await unstable_parseMultipartFormData(
+      request,
+      unstable_createFileUploadHandler({
+        maxPartSize: 10_000_000,
+        directory,
+        file: ({ filename }) => filename,
+      })
+    );
+
+    const imagesInfo = ImagesUpload.parse(formData.getAll("image"));
+    imagesInfo.forEach((image) => {
+      const data = {
+        type: image.type,
+        name: image.name,
+        path: `${path.join("/", folderInPublic, image.name)}`,
+      };
+      const projectId = params.id as string;
+      db.assets.create(projectId, data);
+    });
+
+    return {
+      ok: true,
+    };
+  } catch (error) {
+    if (error instanceof Error) {
+      return {
+        errors: error.message,
+      };
+    }
+  }
+};
+
 const DesignerRoute = () => {
   const data = useLoaderData<Data | Error>();
   if ("errors" in data) {
diff --git a/apps/designer/app/shared/db/assets.server.ts b/apps/designer/app/shared/db/assets.server.ts
new file mode 100644
index 0000000000..92ddc1739d
--- /dev/null
+++ b/apps/designer/app/shared/db/assets.server.ts
@@ -0,0 +1,28 @@
+import { type Project } from "@webstudio-is/react-sdk";
+import { prisma } from "./prisma.server";
+
+export const loadByProject = async (projectId?: Project["id"]) => {
+  if (typeof projectId !== "string") {
+    throw new Error("Tree ID required");
+  }
+
+  const assets = await prisma.asset.findMany({
+    where: { projectId },
+  });
+
+  return assets;
+};
+
+export const create = async (
+  projectId: Project["id"],
+  values: { type: string; name: string; path: string }
+) => {
+  const newAsset = await prisma.asset.create({
+    data: {
+      ...values,
+      projectId,
+    },
+  });
+
+  return newAsset;
+};
diff --git a/apps/designer/app/shared/db/index.ts b/apps/designer/app/shared/db/index.ts
index 8e5524eaa7..34e3de24f5 100644
--- a/apps/designer/app/shared/db/index.ts
+++ b/apps/designer/app/shared/db/index.ts
@@ -5,3 +5,4 @@ export * as misc from "./misc.server";
 export * as user from "./user.server";
 export * from "./canvas.server";
 export * as breakpoints from "./breakpoints.server";
+export * as assets from "./assets.server";
diff --git a/apps/designer/app/shared/feature-flags/feature.ts b/apps/designer/app/shared/feature-flags/feature.ts
index 185e07aabb..00b1c0aff7 100644
--- a/apps/designer/app/shared/feature-flags/feature.ts
+++ b/apps/designer/app/shared/feature-flags/feature.ts
@@ -9,7 +9,7 @@ const parse = (flags?: string | null): Array<Name> =>
 
 const readLocal = (): Array<Name> => {
   try {
-    const flags = localStorage.getItem("feature");
+    const flags = localStorage.getItem("features");
     return parse(flags);
   } catch (_error) {
     // Not having feature in localStorage or not having localStorage implemented, both should not throw.
@@ -21,12 +21,12 @@ const readLocal = (): Array<Name> => {
  * Returns true/false if the feature is turned on.
  * A feature can be turned on:
  * - by default directly in ./flags
- * - by providing an environment variable server-side (locally or on the server): FEATURE="something1, something2" yarn dev
- * - by setting it in the browser console: localStorage.feature = 'something1, something2', browser defined flag will override server-side flag
+ * - by providing an environment variable server-side (locally or on the server): FEATURES="something1, something2" yarn dev
+ * - by setting it in the browser console: localStorage.features = 'something1, something2', browser defined flag will override server-side flag
  */
 export const isFeatureEnabled = (name: Name): boolean => {
   const defaultValue = flags[name];
-  const envValue = parse(env.FEATURE).includes(name);
+  const envValue = parse(env.FEATURES).includes(name);
   const localValue = readLocal().includes(name);
   // Any source can enable feature, first `true` value will result in enabling a feature.
   // This also means you can't disable a feature if its already enabled in default value.
diff --git a/apps/designer/app/shared/feature-flags/flags.ts b/apps/designer/app/shared/feature-flags/flags.ts
index 893eee2955..56e8f1d294 100644
--- a/apps/designer/app/shared/feature-flags/flags.ts
+++ b/apps/designer/app/shared/feature-flags/flags.ts
@@ -1 +1,2 @@
+export const assets = false;
 export const example = false;
diff --git a/apps/designer/prisma/migrations/20220714112221_add_assets/migration.sql b/apps/designer/prisma/migrations/20220714112221_add_assets/migration.sql
new file mode 100644
index 0000000000..24b3a97e3c
--- /dev/null
+++ b/apps/designer/prisma/migrations/20220714112221_add_assets/migration.sql
@@ -0,0 +1,15 @@
+-- CreateTable
+CREATE TABLE "Asset" (
+    "id" TEXT NOT NULL,
+    "projectId" TEXT NOT NULL,
+    "type" TEXT NOT NULL,
+    "name" TEXT NOT NULL,
+    "path" TEXT NOT NULL,
+    "size" DOUBLE PRECISION NOT NULL,
+    "createdAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+
+    CONSTRAINT "Asset_pkey" PRIMARY KEY ("id")
+);
+
+-- AddForeignKey
+ALTER TABLE "Asset" ADD CONSTRAINT "Asset_projectId_fkey" FOREIGN KEY ("projectId") REFERENCES "Project"("id") ON DELETE RESTRICT ON UPDATE CASCADE;
diff --git a/apps/designer/prisma/migrations/20220714114102_remove_size/migration.sql b/apps/designer/prisma/migrations/20220714114102_remove_size/migration.sql
new file mode 100644
index 0000000000..edc101b235
--- /dev/null
+++ b/apps/designer/prisma/migrations/20220714114102_remove_size/migration.sql
@@ -0,0 +1,8 @@
+/*
+  Warnings:
+
+  - You are about to drop the column `size` on the `Asset` table. All the data in the column will be lost.
+
+*/
+-- AlterTable
+ALTER TABLE "Asset" DROP COLUMN "size";
diff --git a/apps/designer/prisma/migrations/20220715192633_add_alt/migration.sql b/apps/designer/prisma/migrations/20220715192633_add_alt/migration.sql
new file mode 100644
index 0000000000..86541afa67
--- /dev/null
+++ b/apps/designer/prisma/migrations/20220715192633_add_alt/migration.sql
@@ -0,0 +1,2 @@
+-- AlterTable
+ALTER TABLE "Asset" ADD COLUMN     "alt" TEXT;
diff --git a/apps/designer/prisma/schema.prisma b/apps/designer/prisma/schema.prisma
index c7a5edb888..26015a5835 100644
--- a/apps/designer/prisma/schema.prisma
+++ b/apps/designer/prisma/schema.prisma
@@ -13,7 +13,17 @@ datasource db {
 model Team {
   id    String @id @default(uuid())
   users User[]
+}
 
+model Asset {
+  id        String   @id @default(uuid())
+  project   Project  @relation(fields: [projectId], references: [id])
+  projectId String
+  type      String
+  name      String
+  path      String
+  alt       String?
+  createdAt DateTime @default(now())
 }
 
 model User {
@@ -37,6 +47,7 @@ model Project {
   prodTreeIdHistory String  @default("[]")
   User              User?   @relation(fields: [userId], references: [id])
   userId            String?
+  Asset             Asset[]
 }
 
 model Tree {
diff --git a/packages/webstudio-react-sdk/prisma/schema.prisma b/packages/webstudio-react-sdk/prisma/schema.prisma
index c7a5edb888..26015a5835 100644
--- a/packages/webstudio-react-sdk/prisma/schema.prisma
+++ b/packages/webstudio-react-sdk/prisma/schema.prisma
@@ -13,7 +13,17 @@ datasource db {
 model Team {
   id    String @id @default(uuid())
   users User[]
+}
 
+model Asset {
+  id        String   @id @default(uuid())
+  project   Project  @relation(fields: [projectId], references: [id])
+  projectId String
+  type      String
+  name      String
+  path      String
+  alt       String?
+  createdAt DateTime @default(now())
 }
 
 model User {
@@ -37,6 +47,7 @@ model Project {
   prodTreeIdHistory String  @default("[]")
   User              User?   @relation(fields: [userId], references: [id])
   userId            String?
+  Asset             Asset[]
 }
 
 model Tree {
diff --git a/packages/webstudio-react-sdk/src/db/types.ts b/packages/webstudio-react-sdk/src/db/types.ts
index bb60157308..ec8ea7db91 100644
--- a/packages/webstudio-react-sdk/src/db/types.ts
+++ b/packages/webstudio-react-sdk/src/db/types.ts
@@ -3,6 +3,7 @@ import type {
   Project,
   User,
   Breakpoints,
+  Asset,
 } from "@prisma/client";
 import type { UserProp } from "../user-props";
 import type { Instance } from "./instance";
@@ -16,4 +17,4 @@ export type InstanceProps = Omit<DbInstanceProps, "props"> & {
   props: Array<UserProp>;
 };
 
-export type { DbInstanceProps, Project, User, Breakpoints };
+export type { DbInstanceProps, Project, User, Breakpoints, Asset };