diff --git a/apps/builder/app/builder/features/sidebar-left/panels/pages/page-utils.test.ts b/apps/builder/app/builder/features/sidebar-left/panels/pages/page-utils.test.ts
index 775ff99eb5..a3c5353bb9 100644
--- a/apps/builder/app/builder/features/sidebar-left/panels/pages/page-utils.test.ts
+++ b/apps/builder/app/builder/features/sidebar-left/panels/pages/page-utils.test.ts
@@ -531,7 +531,7 @@ describe("duplicate page", () => {
     expect($pages.get()?.pages[0]).toEqual({
       id: expect.not.stringMatching("pageId"),
       name: "My Name (1)",
-      path: "/1",
+      path: "/copy-1",
       title: `"My Title"`,
       meta: {},
       rootInstanceId: expect.not.stringMatching("body"),
@@ -554,7 +554,7 @@ describe("duplicate page", () => {
     );
   });
 
-  test("non-home page preserving old path and name with suffix", () => {
+  test("non-home page preserving old path and name with prefix", () => {
     $instances.set(
       toMap([{ type: "instance", id: "body", component: "Body", children: [] }])
     );
@@ -583,7 +583,61 @@ describe("duplicate page", () => {
     expect($pages.get()?.pages[1]).toEqual({
       id: expect.not.stringMatching("pageId"),
       name: "My Name (2)",
-      path: "/my-path-1",
+      path: "/copy-1/my-path",
+      title: `"My Title"`,
+      meta: {},
+      rootInstanceId: expect.not.stringMatching("body"),
+    });
+  });
+
+  test("handle wildcards", () => {
+    $instances.set(
+      toMap([{ type: "instance", id: "body", component: "Body", children: [] }])
+    );
+    $pages.set({
+      homePage: {
+        id: "homeId",
+        name: "Home",
+        path: "/",
+        title: `"Home"`,
+        meta: {},
+        rootInstanceId: "home",
+      },
+      pages: [
+        {
+          id: "pageId1",
+          name: "My Name 1",
+          path: "/my-path/*",
+          title: `"My Title"`,
+          meta: {},
+          rootInstanceId: "body",
+        },
+        {
+          id: "pageId2",
+          name: "My Name 2",
+          // Named wildcard
+          path: "/my-path/name*",
+          title: `"My Title"`,
+          meta: {},
+          rootInstanceId: "body",
+        },
+      ],
+      folders: [],
+    });
+    duplicatePage("pageId1");
+    duplicatePage("pageId2");
+    expect($pages.get()?.pages[2]).toEqual({
+      id: expect.not.stringMatching("pageId1"),
+      name: "My Name 1 (1)",
+      path: "/copy-1/my-path/*",
+      title: `"My Title"`,
+      meta: {},
+      rootInstanceId: expect.not.stringMatching("body"),
+    });
+    expect($pages.get()?.pages[3]).toEqual({
+      id: expect.not.stringMatching("pageId2"),
+      name: "My Name 2 (1)",
+      path: "/copy-1/my-path/name*",
       title: `"My Title"`,
       meta: {},
       rootInstanceId: expect.not.stringMatching("body"),
@@ -626,7 +680,7 @@ describe("duplicate page", () => {
     expect($pages.get()?.pages[1]).toEqual({
       id: expect.not.stringMatching("pageId"),
       name: "My Name (1)",
-      path: "/my-path-1",
+      path: "/copy-1/my-path",
       title: `"My Title"`,
       meta: {},
       rootInstanceId: expect.not.stringMatching("body"),
@@ -677,7 +731,7 @@ describe("duplicate page", () => {
     expect($pages.get()?.pages[0]).toEqual({
       id: expect.not.stringMatching("pageId"),
       name: "My Name (1)",
-      path: "/1",
+      path: "/copy-1",
       title: `"Title: " + ${newVariableName}`,
       meta: {
         description: `"Description: " + ${newVariableName}`,
@@ -727,7 +781,7 @@ describe("duplicate page", () => {
     expect($pages.get()?.pages[0]).toEqual({
       id: expect.not.stringMatching("pageId"),
       name: "My Name (1)",
-      path: "/1",
+      path: "/copy-1",
       title: `"My Title"`,
       meta: {},
       rootInstanceId: expect.not.stringMatching("body"),
diff --git a/apps/builder/app/builder/features/sidebar-left/panels/pages/page-utils.ts b/apps/builder/app/builder/features/sidebar-left/panels/pages/page-utils.ts
index 1dede277aa..f1bd115375 100644
--- a/apps/builder/app/builder/features/sidebar-left/panels/pages/page-utils.ts
+++ b/apps/builder/app/builder/features/sidebar-left/panels/pages/page-utils.ts
@@ -337,16 +337,28 @@ export const $pageRootScope = computed(
 
 const deduplicatePath = (pages: Pages, page: Page) => {
   const fullPath = getPagePath(page.id, pages);
-  const matchedPage = findPageByIdOrPath(fullPath, pages);
+  let matchedPage = findPageByIdOrPath(fullPath, pages);
+  let { path } = page;
 
   if (matchedPage === undefined) {
-    return page.path;
+    return path;
   }
-  let counter = 1;
-  while (findPageByIdOrPath(`${fullPath}-${counter}`, pages) !== undefined) {
+
+  if (path === "/") {
+    path = "";
+  }
+
+  let counter = 0;
+  const folder = findParentFolderByChildId(page.id, pages.folders);
+  const folderPath = folder ? getPagePath(folder.id, pages) : "";
+  while (matchedPage !== undefined) {
     counter += 1;
+    matchedPage = findPageByIdOrPath(
+      `${folderPath}/copy-${counter}${path}`,
+      pages
+    );
   }
-  return page.path === "/" ? `/${counter}` : `${page.path}-${counter}`;
+  return `/copy-${counter}${path}`;
 };
 
 const replaceDataSources = (
diff --git a/fixtures/webstudio-custom-template/.webstudio/data.json b/fixtures/webstudio-custom-template/.webstudio/data.json
index e3703aaf73..2b3d496b95 100644
--- a/fixtures/webstudio-custom-template/.webstudio/data.json
+++ b/fixtures/webstudio-custom-template/.webstudio/data.json
@@ -627,7 +627,8 @@
     "deployment": {
       "domains": [],
       "projectDomain": "webstudio-custom-template-cochj"
-    }
+    },
+    "marketplaceProduct": {}
   },
   "page": {
     "id": "nfzls_SkTc9jKYyxcZ8Lw",
diff --git a/fixtures/webstudio-remix-netlify-edge-functions/.webstudio/data.json b/fixtures/webstudio-remix-netlify-edge-functions/.webstudio/data.json
index 8ccfc0c1a9..714ce1b10f 100644
--- a/fixtures/webstudio-remix-netlify-edge-functions/.webstudio/data.json
+++ b/fixtures/webstudio-remix-netlify-edge-functions/.webstudio/data.json
@@ -187,7 +187,8 @@
     "deployment": {
       "domains": [],
       "projectDomain": "cli-basic-test-d0osr"
-    }
+    },
+    "marketplaceProduct": {}
   },
   "page": {
     "id": "9di_L14CzctvSruIoKVvE",
diff --git a/fixtures/webstudio-remix-netlify-functions/.webstudio/data.json b/fixtures/webstudio-remix-netlify-functions/.webstudio/data.json
index 8ccfc0c1a9..714ce1b10f 100644
--- a/fixtures/webstudio-remix-netlify-functions/.webstudio/data.json
+++ b/fixtures/webstudio-remix-netlify-functions/.webstudio/data.json
@@ -187,7 +187,8 @@
     "deployment": {
       "domains": [],
       "projectDomain": "cli-basic-test-d0osr"
-    }
+    },
+    "marketplaceProduct": {}
   },
   "page": {
     "id": "9di_L14CzctvSruIoKVvE",
diff --git a/fixtures/webstudio-remix-vercel/.webstudio/data.json b/fixtures/webstudio-remix-vercel/.webstudio/data.json
index 9252bdb60b..34fec5bd9c 100644
--- a/fixtures/webstudio-remix-vercel/.webstudio/data.json
+++ b/fixtures/webstudio-remix-vercel/.webstudio/data.json
@@ -3284,7 +3284,8 @@
     "deployment": {
       "domains": [],
       "projectDomain": "webstudio-fixture-project-a-0su3o"
-    }
+    },
+    "marketplaceProduct": {}
   },
   "page": {
     "id": "7Db64ZXgYiRqKSQNR-qTQ",